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AR-Powered Retail Shopping Experience

Client
FashionForward
Industry
Retail
Services
Strategy & Consulting
Case Study Cover

The Challenge

Giving customers confidence in fit and style without visiting a physical store.

Client Overview

A fast-fashion retailer looking to bridge the gap between online and offline shopping.

Solution Components

3D Clothing Asset Pipeline

Mobile AR Virtual Fitting Room

Social Sharing Integration

Challenges & Risks

1

High return rates for online orders (30%)

2

Low engagement on mobile app

3

Disconnect between brand story and user experience

Key Impact

Reduced
return rate by 12%
Increased
conversion rate by 20%
Viral
social media campaign engagement

The Solution

A high-fidelity AR experience allowing users to visualize clothing on themselves using their smartphone camera.

Tech Stack

ARKitARCoreUnitySwift
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