Blockchain Retail Loyalty Coalition
Customers were tired of carrying cards for programs they rarely used.
A group of retailers wanting to compete with tech giant ecosystems.
Shared Loyalty Ledger
Tokenized Point System
Consumer Wallet App
1
Fragmented loyalty programs (points stuck)
2
Low redemption rates
3
High liability on balance sheets
Increased
cross-brand spending by 15%
Points
redemption increased by 60%
Reduced
program administration costs
A blockchain network allowing points earned at a grocery store to be spent at a partnering gas station or cinema.
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