Omnichannel Customer Sentiment Engine

Client
Luxury Fashion Retailer
Industry
Retail
Services
Artificial Intelligence
Case Study Cover

The Challenge

Feedback came months late. The brand was launching products that missed the current cultural moment.

Client Overview

A high-end brand wanted to understand the 'vibe' of their customers instantly, moving faster than quarterly surveys.

High-value clients
Brand perception
Fast fashion cycle

Solution Components

Social Listening

Scraping Instagram, TikTok, and X for brand mentions and visual trends.

Voice Analytics

Transcribing call center logs to find pain points.

Trend Predictor

Correlating sentiment with sales data to forecast next season's hits.

Challenges & Risks

1

Irony/Sarcasm

Training NLP to understand the nuance of Gen-Z fashion language.

2

Privacy

Anonymizing customer data before analysis.

Key Impact

24%
increase in marketing campaign conversion rates
Identified
a viral product defect 2 weeks before standard reports
30%
reduction in customer churn
Real-time
brand health dashboard for the C-Suite

The Solution

We deployed a real-time Sentiment AI. It listens to the internet and internal support channels. It tells the design team what colors and styles are trending up and warns PR teams of bubbling crises.

Tech Stack

PythonHugging Face TransformersBertElasticSearchReact
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