AI Shopping Agent & Personal Stylist

Client
High-End Fashion Retailer
Industry
Retail
Services
Artificial Intelligence
Case Study Cover

The Challenge

The client wanted to improve customer experience in the retail industry by leveraging data to offer personalized recommendations. They needed a solution that would allow customers to communicate and shop via their preferred channels like WhatsApp and Instagram.

Client Overview

A forward-thinking retailer needing to bridge the gap between digital convenience and the personalized service of a boutique. They wanted to leverage their vast data on customer preferences to drive sales and engagement.

High-end fashion and lifestyle retail
Rich database of customer purchase history
Goal to increase cross-selling and average order value
Need for presence on social messaging apps

Solution Components

Predictive Recommendation Engine

An agent that analyzes purchase history and market trends to suggest products users actually want, acting as a personal stylist.

Social Commerce Integration

Full functionality within WhatsApp, Instagram, and Facebook, allowing customers to browse and buy where they already chat.

Transactional Capability

End-to-end checkout processing directly within the chat interface for a frictionless path to purchase.

Challenges & Risks

1

Relevance of Suggestions

Generic recommendations often annoy customers. The AI had to be highly accurate in understanding individual style nuances.

2

Platform Constraints

Delivering a rich shopping experience within the limited UI of messaging apps like WhatsApp required creative UX design.

3

Data Privacy

Handling sensitive purchase data and preferences required strict adherence to privacy standards.

Key Impact

Increased
customer engagement and session time
Higher
conversion rates from personalized suggestions
Seamless
transactions on social platforms
Improved
customer loyalty and repeat purchases

The Solution

We developed an intelligent agent-bot that analyzes purchase history and trends to offer tailored suggestions. It integrates seamlessly with messaging apps and the web, facilitating smooth, conversational transactions and acting as a 24/7 personal shopping assistant.

Tech Stack

Azure OpenAIAzure MLKubernetesPythonPyTorchNumPy
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